I have asked training and development professionals why they use training games. The answers were so numerous that it resulted in a series of articles. You can read more about that at Why do we use training games?
Here you will find arguments (original spelling) falling into the category I called:
Having Games in training programs is the ideal and effective way to combine learning and fun. Hands-on learning also ensures a higher degree of emotional involvement as well as information retention. Moreover, the experience in itself evokes positive emotions in most participants.
[…] the game is fun, exciting, emotional, more emotional experience equals better memory of the material taught in the training […]
Engaging in a game or activity invokes emotions. Emotion files are stored in the Subconscious Mind whose memory is unlimited and everlasting unlike Conscious Mind. These emotions or excitement are always permanent in one’s Mind and results in values of a person. This very important principle is the essence of Hypnosis (where the Hypnotist need to bypass the Conscious Mind to tap into the Subconscious Mind where the values/beliefs system or files are stored and are re-written). These are the reasons why games/activities are always encouraged as they engages the ‘permanent’ or ‘Subconscious Mind’.
Dr. Harjit S. Sidhu
Create emotional context to the content! Games do this well, by providing spikes in emotions (both good and bad). This helps embed learning. In the sales training world, in particular, sales reps who excel tend to connect emotions to decisions. This occurs while they’re helping buyers to make choices. I use games to help reps experience, then understand the value of emotional context during sales calls.
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